Ocean Spray’s ‘Planet, Product, People, Prosperity’ pillars

Cranberry harvest time in Kingston Mass.

— Photo by Mathcar

Edited from a New England Council report.

Ocean Spray recently released its Environmental, Social and Governance (ESG) Report, emphasizing its four pillars of Planet, Product, People and Prosperity. 

In the inaugural report, Ocean Spray explains and analyzes the company’s ESG work and solidifies its alignment with sustainability and equity. Ocean Spray is an agricultural cooperative that works with 700 family farmers from the United States, Canada and Chile and sells its products in more than 100 countries. In the report’s materiality assessment, Ocean Spray illustrates the company’s priorities of “Generating Economic Value for the Cooperative, Product Information and Labeling, Product Safety and Quality, and Climate Change and GHG Emissions.” 

“While the report itself may be a first for our organization, it represents more than 90 years of rich history—an always-present commitment to the environment, championed by the incredible people that have shaped our company for generations,” said CEO Tom Hayes. “One of the hallmarks of our cooperative structure and business practices, throughout our history, has always been sustainability. It is in our DNA. Today, our promise is to advance on this journey—to leverage holistic ESG strategy into actionable results, and further connect our farms to families for a better life.” 

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Ocean State, a growers’ cooperative now based in Middleborough, Mass., in southeastern Massachusetts’s cranberry-bog region, was formed in 1930, in Hanson, Mass., by three cranberry growers who wanted to expand their market. Led by growers Marcus L. Urann, Elizabeth F. Lee and John C. Makepeace, the cooperative worked to develop more cranberry-based products beyond cranberry sauce and cranberry juice cocktail. (A.D. Makepeace Company, one of the original founders of Ocean Spray, has been in continuous operation since the late 19th Century and is the world's largest grower of cranberries.)

“The Cranberry Harvest on the Island of Nantucket,’’ 1880 oil painting by Eastman Johnson

Bring on the hardy kiwi

From Robert Whitcomb's "Digital Diary'' column in GoLocal24.com.

The Boston Globe ran a fascinating article on Jan. 9 (“The hardy kiwi: scourge or savior for farmers?’’) about afruit, called a “hardy kiwi,’’ related to the famous fuzzy kiwi you can find in supermarkets. The hardy kiwi has a smooth skin and is smaller than its fuzzy cousin. It’s  also delicious and, reports The Globe, has “twice the vitamin C of an orange, twice the dietary fiber of an apple and as much potassium as a banana.’’

But of particular interest here is that is hardy enough to grow very well even in most of New England. It could become quite a cash crop.

The trouble is that some people, such as at the Audubon Society, see the plant, which is a fast-growing vine, as an invasive species that would strangle some woodlands as has kudzu, which has been moving north with global warming.  So there’s a campaign underway to add hardy kiwi to the state’s prohibited plant list. Of course, you could say that all plant and animal species (especially people!) are originally invasive. Life spreads around, whether we like it or not

Trying to ban the plant would be a mistake. For one thing, there’s little evidence that that it would take over a lot of woodland. Foes point to hardy kiwi’s proliferation in a section of Lenox, Mass., but that’s because the plants there are basically remnants of those used ornamentally at the big Gilded Age estates in the Berkshires a century ago after they were brought in from Japan.  There’s no indication that they’ve been spreading willy-nilly across New England inthe past century!

Finally, the hardy kiwi offers the opportunity for New England to have another – and very healthy – product, like cranberries and blueberries. Now, another invasive species – bittersweet – is quite another thing.  It spreads very fast and doesn’t produce anything you can eat.

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And New England’s hardy kiwi may not have to be so hardy in coming years. Climate scientists at the University of Massachusetts at Amherst’s Northeast Climate Science Center predict that New England’s temperatures will rise by an average of 3.6 degrees Fahrenheit above pre-industrial levels by 2025 –  a faster rise than in most places. Scientists cite New England’s position in the prevailing westerly winds, the region’s latitude and dramatically warming temperatures in the Gulf of Maine as among the reasons.

This is another wake-up call to reduce carbon emissions and to prepare coastal regions for higher sea levels and thus disastrous flooding. One good step would be ending at least the current version of the National Flood Insurance Program (NFIP), which subsidizes irresponsible building, mostly by affluent people, on beaches (and some flood-prone inland places).

Lloyd’s,  the giant London-based insurance market, has called on the federal government to stop providing these subsidies to homeowners and businesses to build in coastal areas exposed to risks related to climate change.

And Lloyd’s says that NFIP subsidy regime is financially unsustainable. The program is now in the red by more than $24 billion, largely because of such coastal flood disasters as Hurricane Katrina, in 2005, and Superstorm Sandy, in 2012. It will probably get worse.