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RWhitcomb-editor 7/23/21 RWhitcomb-editor 7/23/21

‘Moxie' —the painting, the drink and the courage

“Moxie” (acrylic on canvas), by William Conlon, in the group show art “Here & There,’’ at Cove Street Arts, Portland, Maine, through Sept. 11. Mr. Conlon lives and works on an island in Portland in the summer and in New York City in the fall.The show features the work of 16 artists bridging the Pine Tree State and New York City.The gallery says: “Since the early 1800s, artists have been drawn to Maine for its rugged coastline, its mysterious, primeval-feeling forests, and its magnificent quality of light. Later, Modernists such as Marsden Hartley, John Marin, Max Weber, and Marguerite and William Zorach made their summer homes here, establishing a trend that continued, post-World War II, when Maine became an annual destination for New York artists seeking respite and rejuvenation from the grit and the fast-flashing pace of the city.” — “Moxie” (acrylic on canvas), by William Conlon, in the group show art “Here & There,’’ at Cove Street Arts, Portland, Maine, through Sept. 11. Mr. Conlon lives and works on an island in Portland in the summer and in New York City in the fall.
The show features the work of 16 artists bridging the Pine Tree State and New York City.
The gallery says: “Since the early 1800s, artists have been drawn to Maine for its rugged coastline, its mysterious, primeval-feeling forests, and its magnificent quality of light. Later, Modernists such as Marsden Hartley, John Marin, Max Weber, and Marguerite and William Zorach made their summer homes here, establishing a trend that continued, post-World War II, when Maine became an annual destination for New York artists seeking respite and rejuvenation from the grit and the fast-flashing pace of the city.”

Portland from above, looking north along I-295. Note the islands in Casco Bay.— Photo by Tye dye 9205 — *Portland from above, looking north along* *I-295. Note the islands in Casco Bay.*
*— Photo by* *Tye dye 9205*

The word “moxie’’ has New England roots. It’s a carbonated beverage brand that was among the first mass-produced soft drinks in the United States. It was created around 1876 by Augustin Thompson (born in Union, Maine) as a patent medicine called "Moxie Nerve Food" and was produced in Lowell, Mass.

It’s flavored with gentian root extract, a very bitter substance commonly used in herbal medicine.

Moxie, designated the official soft drink of Maine in 2005, continues to be regionally popular today, particularly in New England. It was produced by the Moxie Beverage Co. of Bedford, N.H., until Moxie was purchased by The Coca-Cola Co. in 2018.

The name has become the word "moxie" in American English, meaning courage, daring, or determination. It was a favorite word of the ruthless Joseph P. Kennedy, father of the famous political family that included President John F. Kennedy. If he liked someone, he’d say “he has moxie!