Refashioning ‘Chill & Dream’ for the post-COVID era
"It's really an amalgamation of ideas, experience, and forward momentum put into action," says the DJ who goes by the name Braintree Jim. He will be presenting a new music show on Sunday, April 30, on WOMR, the community radio station based in Provincetown, Mass.
The DJ was the host of a WOMR show that he conceived and hosted called Chill & Dream. "That show," he explains, "was born out of the days during the peak of the pandemic when people were confined to their homes and apartments, and constricted from social interactions on a massive scale. I think people were looking for an escape. The Chill & Dream program proved to be the perfect companion in those circumstances. The show was meant to take you to another place, in sentiment and mood. I think it captured that zeitgeist very well."
"The pandemic will likely be the defining event of our time. While the immediacy of it is starting to wane, it was dramatic and disruptive -- so many lives lost and shattered. A tragedy that still reverberates today. But we're coming out of it. There's a growing sense of moving on... there's a feeling or renewed energy. So, I wanted to reimagine, reboot, and reincarnate the old show into something new and vibrant. Target Ship Radio is the vehicle that taps into this perception."
Braintree Jim says he will not abandon the core principles of the old show, what he describes as "aural escapism" and "sonic sanctuary." The new show will be anchored in so-called "RIP Fusion," or rock, indie and pop. "That certainly constitutes the core," he allows. "I'm also really interested in discovering new -- and old -- sounds that are rooted in strong rhythm and melody. If anything, I'm expanding the sonic palette of the Chill show. I hear more brass -- the exaltant sound of horns. When you bring horns into a song, the molecules start moving differently. The mood changes. Whether it's a triumphant march or a lush interlude."
In addition to placing some soul, R&B-infused dynamics into the new show, he looks to flavor it with some world music, too. "There is so much good world music that embraces these larger ideas, that I'm excited to ferry them into the programming. I think those songs that I play will be accessible and pleasurable to a radio audience. I like the promise of the possibilities."
And what to make of the name of the show?
"We're seafaring creatures. Well before ubiquitous technological advances, we were on the go. And I think maritime vessels have a universal connection with humankind. We're fascinated by seafaring craft, whether it be for commercial or pleasure or, dare I say it, for military purposes. And they have particular resonance for people of Cape Cod."
Target Ship Radio, as a name, the DJ says, is inspired by the old target ship that for decades was visible in Cape Cod Bay, just off Eastham and Orleans. The Navy used it for target practice from the air after World War II. Operations ceased in the 1970s and the ship has since rusted away; its remnants are now only visible at very low tides, just off New Found shoal. He remembers it as "an iconic image captured in photography and artwork, and now collective memories. I wanted to pay homage to something that was such a vivid presence for those of us who spent time along the beaches back then. For me, it captures the past really well. And many still have this romantic attachment to it. I still recall witnessing those bombing runs."
The name also tips a nod to the influential pirate radio stations that sprouted up in the U.K. in the 1960s. "What a wonderful history, that pirate radio movement!", Braintree Jim declares. "I find that independent spirit and mass-audience appeal of pirate radio to be exhilarating. I'll try to bring that to the new show. Radio has a great history here. More than 100 years ago, in Wellfleet, Marconi sent a message from his Cape Cod station, the first radio transmission to cross the Atlantic from the United States. And here we are today, not far from those grounds, still trying to connect with people via radio and other means. How cool is that?"
"I also like the idea of a ship as a metaphor. Ships are about motion and movement. Coming and going. A voyage. The future and past are immediately present at sea. Ideally, I will take people on a new musical journey. That's the goal. And playing old and new music fits into the larger narrative."
Braintree Jim anticipates that there will be some changes or, as he phrases it, some mid-course adjustments. He expects to feature new segments that include playing classic, largely forgotten, albums in their entirety. And he also looks to see how he can pour listener playlists into the show. "I'm intrigued by playlists," he insists. "There are everywhere. Anybody can make one. There are algorithms to help curate them, and I would’t be surprised if AI isn't already spitting them out. I'm interested in cracking the glass on people's phones and getting inside them as the human face and human soul behind those lists. Part of my mission isn't to thwart them but to embrace them by allowing listeners to submit their ideas. I think engaging listeners in this way is a bit experimental but it's a way to bring listeners on board, so to speak." He also plans to occasionally interview artists, musicians and authors. One guest is already tentatively booked. Local author and historian Don Wilding will soon have a new book published. Cape Cod and the Portland Gale of 1898 tells the story of the fearsome late November storm that devastated the New England coast, including Provincetown Harbor. It was a storm by which many future storms were measured against. The story centers on the steamer Portland, which sank to the depths of Massachusetts Bay off Cape Cod, claiming nearly two hundred lives.
The inaugural Target Ship Radio show airs on Sunday, April 30, from 1-4 p.m. It can be heard on 92.1 FM-Provincetown and 91.3 FM-Orleans, and streaming live on womr.org. You can also hear it on the new WOMR app.
Cross-generational music from the Outer Cape
Hot summer? Check. Cool tunes? Check.
The Chill & Dream radio show returns to the airwaves on Friday, July 22, at 7-9 p.m., heard exclusively on WOMR (92.1 FM Provincetown, Mass.) and WFMR (91.3 FM Orleans, Mass.) and streaming everywhere on womr.org.
"I just saw the CEO {Chris Cocks} of Hasbro on CNBC the other day," DJ "Braintree Jim," the show's host, said. "And he was talking about this very basic idea that struck a chord with me. The company is having success with what he called 'multi-generational' play and entertainment. If you look at the games, the cars and even the music that is resonating with people today, it is rooted in nostalgia."
He senses that the CEO must have been listening to one of his shows. "The music I play also has this cross-generational appeal to it. Some of the older music is new to Millennials and Gen-Z. Conversely, some of the newer music is old to these very generations. It's fun to see that first light of discovery in music for people. A song may be an oldie but it might be new to someone just hearing it for the first time."
"I find it amusing that not long ago, kids would use their generation's music to rebel against their parents," he muses. "Now, it seems like kids are rebelling against their parents but using their parents' music. We've come full circle. That's the universal appeal with music. And the great thing about WOMR is that there is music for virtually every kind of taste. Whether you are rebelling or not."
WOMR is launching its summer pledge drive beginning July 22 and running for two weeks. It celebrated being on the air for 40 years this past spring. The majority of its operating budget comes from individual listeners and small businesses.
"We'll certainly be in a celebratory mood Friday," Braintree Jim said. "This is a sonic sanctuary. All are welcome. This is radio of the people, by the people, and for the people. And my show is multi-generational."
‘Chill & Dream’ in a sonic sanctuary on the Cape
The radio show Chill & Dream returns to the airwaves on WOMR, in Provincetown, Mass. (92.1) and on its sister signal, WFMR, in Orleans, Mass., (91.3) and streaming worldwide on womr.org on Saturday, Feb. 26 at 9 a.m. WOMR is celebrating 40 years on the air. Where were you in 1982? Need an escape in 2022? Chill & Dream is, says creator and DJ "Braintree Jim," your sonic sanctuary, exploring old and new dimensions of sight and sound. Exclusively on WOMR.