South Hadley, in the long stretch of the Connecticut River Valley nicknamed "the Pioneer Valley'' by marketing people, hosts Mount Holyoke College, South Hadley High School, Pioneer Valley Performing Arts Charter Public School and the Berkshire Hills Music Academy. Mount Holyoke College is a member of the famous Five College Consortium in the Pioneer Valley, along with Smith, Amherst and Hampshire colleges and the University of Massachusetts at Amherst.